“Our campaign is more appealing than (critics) want to admit.” “I find (it) interesting in terms of social communication,” Jelinic said. “It has become so viral,” said Jelinic of ENIT, adding that “web users have made her come alive” even when placing the new Venus in unglamorous places. The Uffizi Galleries, which houses Botticelli’s “Birth of Venus” in Florence, declined to comment on the campaign.įor the creators of the campaign, however, any press is good press. “They made it something social friendly to amuse Gen Z, I think it was unnecessary since it can be used just like it is and not modified like they did.” “I didn’t like the fact that they used the Botticelli Venus like that, since it is a piece of art,” Riccardo Rodrigo, a high school student in Rome, said. His social media posts have been shared by thousands of people. The campaign’s creative team chose to use the “intelligence of human creativity,” rather than artificial intelligence, to build the virtual Venus - but Flora showed how he could quickly come up with a similar campaign using AI at a cost of 20 euros. That includes a failure to secure domains, allowing anyone to snatch the material and mock the project with it.įlora said the campaign also wasted money. “Let’s not talk about the creativity point of view,” said Flora, “You may like (the campaign) or not, but on a technical point of view, it has been… a sort of avalanche of problems.” That part of the website has now been obscured. On the campaign’s website, an automatic translator turned Brindisi, a southern Italian port town, into its literal English definition: “Toast,” according to Matteo Flora, a professor at the University of Pavia. This advertisement has not loaded yet, but your article continues below. The online Venus launched in Italy on April 20 and made her international debut in Dubai at the Arabian Travel Market earlier this week. Jelinic said that the campaign was designed for overseas markets to attract younger tourists. The yearlong campaign, produced by national tourism agency ENIT and advertising group Armando Testa, is estimated to have cost 9 million euros (about $9.9 million), according to ENIT CEO Ivana Jelinic. The tourist campaign “trivializes our heritage in the most vulgar way, transforming Botticelli’s Venus into yet another stereotyped female beauty,” Livia Garomersini, an art historian and activist with Mi Riconosci, an art and heritage campaign organization, said in a response to the project last month. Please try again Article contentīut the new ad campaign is facing significant backlash - with critics calling it a “new Barbie” that trashes Italy’s cultural heritage. The next issue of Financial Post Top Stories will soon be in your inbox. If you don't see it, please check your junk folder. But beware: the spectacle might leave you agape, and you wouldn’t want to miss out on that deliciousness!ĭC’s stunning Hook Hall venue makes for the perfect location as you’ll get to choose your seats through four seating options: Zone A for premium visibility, Zone B for excellent visibility, Zone C for good visibility, and Super VIP to indulge in the best seats in the house! But regardless of your seat, the experience is sure to leave you in awe.A welcome email is on its way. ![]() If you’ve been on the hunt for an unforgettable night out, today’s your lucky day.ĭelicious handcrafted cocktails and tasty munchies will be available during the performance, so you can kick back with your friends and enjoy the awe-inspiring show. ![]() Talented world-class acrobats will perform mind-boggling stunts, bridging extravagant costumes and seductive choreography for a one-of-a-kind burlesque circus style soirée. The risqué performances that charmed South Florida, Palm Springs and Chicago are now unraveling right before our eyes at Hook Hall. ![]() Hurry up and grab your tickets to this unique experience here! Seductive performances, sophisticated cocktails and mouthwatering food awaits at the heart of DC’s Hook Hall -a special soirée you don’t want to miss! Stephane Haffner and Kyle Kier’s AirOtic is here in DC until Sunday, June 12! One is the creative director of Les Farfadais troop while the other is a US champion gymnasts, making for the best suited creators of a sultry circus cabaret show like AirOtic.
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